The Analysis and Explanation of the Influential Factors Regarding Milk Marketing Network in Rural Areas Case Study: Khodabandeh Villages, Zanjan Province

Marketing of agricultural products is being considered as one of the most fundamental and important measures for development in rural environments. As such, the identification of responsible factors for marketing of perishable products namely dairy products could facilitate marketing process and as a result diminish the associated problems in local communities. The identification of responsible and influential measures as well as the adjustment of their spatial distribution ,taking into account the temporal constraints and the nature of the products at different stages with regard to both traditional and semi modern producers is a very determinant action . This in turn is associated with time-costs losses issue, cutting the hands of the mediators, decrease in shipping costs in relation to distance decay function, increase in profits and enhancement of economic growth in rural areas. Therefore, the exact determination of responsible factors for facilitating dairy marketing networks as well as their spatial distribution in rural area is a prime objective of rural economic planning at different decision level. This study aims to identify the major responsible factors regarding dairy marketing networks with particular emphasis on geographic factors in Khodabandeh, Zanjan. This study is based on analyticaldescriptive method. It further supports the application of filling questionnaires by experts and analysis of variance. This study suggests that taking into account level of the analysis, functional-behavioral factor would consider as the most prominent factor regarding the dairy marketing network and its corresponding spatial distribution.